BRANDING
BRAND
IDENTITY
Style
Guidelines
Designed style guide and logo, and packaging and participated in product production to establish a well-defined, recognizable visual identity and increase brand awareness
Advise ad agencies with style guide and frequent reviews to ensure that the brandʼs visual identity remains consistent throughout its expansion
Click to see sample style guide
PACKAGING
+ PRODUCT
DESIGN
Packaging
Design
As Director of Content and Design at She's Birdie, a personal safety device company, I led packaging design for all Birdie products (Birdie Original, Birdie+, Birdie 3.0, Birdie BOX, and Birdie Disc).
I designed packaging inspired by Birdie's recognizable visual identity to establish continuity across all Birdie products and platforms.
DIGITAL
MARKETING
Personal Safety Alarms
DIRECTOR OF CONTENT + DESIGN
2019 – Present
Social Media
Created outreach calendar and posted strategic content to grow Instagram from zero to 100k+ followers
Email Campaigns
Produced hundreds of email blasts to drive $5 million in revenue
Decks
Created pitch decks to appeal to and collaborate with other companies
Produced decks to outline visual brand guidelines for on-boarded designers
Website Design
Oversaw website redesign process by conducting customer research, collaborating with founders to design siteʼs visual appearance, and guiding the backend engineer to increase conversion rate by 15%
Guided backend engineer (using Figma) to visually translate the website into an App to ensure brand continuity across all platforms
Times Square Ad
Collaborated with an external ad agency to brainstorm and create a Times Square ad that aligned with Birdie's visual identity
EDITORIAL
+ PRINT
Posters, Metamorphosis
METAMORPHOSIS POSTER Drafts
METAMORPHOSIS POSTER Final
This poster is intended to be part of a collection of posters with various compositions, advertising Piccinini’s exhibition. Operating under the assumption that viewers are familiar with the other poster designs allows for the name of the artist to be displayed less visibly.
